@deepaarjunan

 

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Deepa Arjunan

(she)

Brand Consultant

Independent Consultant

Mumbai, IN

Brand and marketing professional with expertise in branding strategy and consumer communication; for over 25 years, helped grow brands and outreach, designed strategic approach and addressed needspaces in sectors like fmcg, automotive, F&B, social enterprise. #Brand

Connect

I can I can

Advise

Collaborate

Freelance/consult
Looking for Looking for

Job

Users/customers

Skills & expertise

 

Branding and Communication Strategy, Vision-Mission Statement, Brand Positioning and Consumer Value Proposition, Brand Identity Manual, Logo and Design Guidelines, Advisory for Digital Experience and Retail Interface, Marketing Plan Construct, Marketing Activity Calendar

People Skills, EQ

Self-confidence

Teamwork

Ability to delegate

Good communication

Flexibility

Open-mindedness

Ability to be supportive and motivate others

Languages

English: Native speaker Hindi: Fluent

I Care About

 

Poverty

Hunger and food insecurity

Children's education

Experience

 
Brand Consultant
Independent Consultant (Jun 1993 - present)
Consultant - Brand and Communications Strategy, with 25+ years of experience spanning fmcg, automotive, food & beverage, social enterprise and fashion, cement and more.  Independent consultant since May 2019.  Developed brand name, tagline, positioning, brand identikit content, guardrails for logo design for social enterprise offering premium fashion.  Crafted vision and strategic direction, identified consumer needs and shopper opportunity, guided new visual identity to drive footfall for a retail entity selling the produce of tribal growers.  For nearly 2 decades, looked after marketing and brand management at reputed corporates like Tata, Mahindra & Mahindra, ACC, Eureka Forbes.  Planned and implemented 360-degree marketing campaigns, researched consumer needs and leveraged insights for targeted promotions, designed annual marketing and communication budgets, drove innovative - and often category-first - concepts to engage customers online, offline, on-ground.  Over 5 years, handled brand communication in client servicing role in leading advertising agencies Publicis and Mudra. Managed clients across a range of sectors, year-round marketing collaterals & ad campaigns from brief to execution, account management with artwork, production and media deliverables.