Divya Dixit
Business Strategy advisor
Self
Business & Marketing Professional experienced in launching startups; delivering results in crunched resources with a tight TAT. Fueled by Black coffee. Actively Networking.
Mentor
Freelance/consult
Growth hack
Job
Startup to join
Next challenge
Skills & expertise
Strategic Partnerships · Content Acquisition & Planning . Business Growth Strategies · Operations Management · Revenue & Profit Growth · Marketing Strategy.
People Skills, EQ
Proactive problem solving
Difficult conversations
Conflict resolution
Leadership
Flexibility
Negotiation
Experience
Self (May 2022 - present)
Consulting on Business Strategy, Revenue, Marketing Growth & Partnerships; Also Mentoring Google Play 2023 App Scale Academy of hundreds of startups; On the Board of prestigious NMIMS school of Brand & Marketing as well as Woman Leader for Mid career women professional Jombay.
- US based leading South Asian food-tech firm
- Health Tech Startup
- Indian Gaming & Content start-up
- Blockchain based Movies Marketplace start-up
- B2B Music App
Growth
Grown a gaming and content startup – iTAP 1000X. Top Trumps launch.
Grown US based Food tech firm Business Revenue – 90% over last year same financial period
Launched AVOD on the back of a successful SVOD Business at ALTBalaji
100% growth in Direct revenue YOY at ALTBalaji. 2018-19,2019-2020, 2020-21
Grew subscription rate of ZEE5 @100% with the launch of Karenjit Kaur Digital base growth 100% YOY/ Onground attendance 125% growth YOY
3X subscriber number targets met at Tata Docomo
15% growth in unit sales YOY at Saregama and Content Monetisation
New Launches
Launched EK Label by Ekta Kapoor
Created and Launched the business - ZEE5 & ZEE5 Originals
Product proposal – “Pay per second” & a new telecom business ~ Tata Docomo Launched a new Business Channel at UTV Network with revenue currencies Monetisation - Merchandising and space selling categories at Barista
ALTBalaji (Sep 2018 - Apr 2023)
- Launched AVOD on back of SVOD Business – End to End project management aligning with Tech, Adops, Content operations and Content teams.
- Manage complete P & L as well as Content pipeline, Content syndication revenue.
- End to end custodian of App growth, Direct Customer Acquisition, Growth and Brand Marketing across Omni channels. Strengthened funnel performance and conversion rates.
- Manage App in app syndication across telco and ISP partners.
- Custodian of Business Analytics – Cohorts performance, Content performance and Marketing KPIs
- Ensured that ALTBalaji subs base has grown over 400% ever since Sept 2018 via Google, FB, Affiliates and influencers network. Enhanced MAUs and DAUs with a growth of 100% YOY.
- Strategized ALTBalaji Original shows marketing, direct performance and Corporate SOV across PR and social media across content cohorts based on analysis of segments.
- Built fan engagement driven models for the brand like content storytelling, influencers and handled artist network.
- Reworked UI/UX alongwith product and tech team for current digital innovations and consumption pattern. For example Voice Search, Content Buckets,Language options, etc.
- Achieved Brand perception and performance as one of the top 5 OTT apps.
Accolades
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