Idil Kuyucu

Strategy Manager

QNB Finansbank

Istanbul, TR
I can I can


Looking for Looking for

New perspectives

An active network

Skills & expertise


Corporate Finance (valuation, financial forecasting, business planning), Strategic advice, financial services (retail and commercial banking, payment systems), operational excellence


English: Fluent Turkish: Native speaker


Strategy Manager
QNB Finansbank
  • Designed Commercial Banking Customer Loyalty Program, awarded as a best loyalty program in “Gamechangers Turkey” and “Stevie Awards Turkey” conducted customer interviews, evaluated and planned program and coordinated customer selection,
  • Completed foundation e-Branch (trend analysis platform) and e-Form (consolidation screen platform) Projects for Business Unit as Management Dashboard Design,
  • Executed all projects; generated business unit’s strategies, customer segmentation, portfolio analysis, branch optimization, payment systems, and competitor analysis,
  • Assessed and checked KPI’s i.e. profitability, credit volume, campaign success rate, and employee turnover
Business Integration Partners
  • Restructured Accounting & Finance business unit of Hazelnut and Chocolate Company, managed and organized team leads based on client’s processes and benchmarks,
  • Coordinated Commercial Cards of Uplift Project of a South Eastern European Country Board and Top Tier Romanian Bank,
  • Directed the recommendation development, market analysis, and customer big data analysis,
  • Drove Market Definition for Distribution Card of Top Tier Bank in Turkey, in-charge of conducting sector interviews, leading sales team workshop and project deliverables,
  • Designed strategies to boost Electronic Payments for the European Central Bank, in charge of project deliverable, analyse economy and market, develop implementable recommendations and roadmap
SME / Contractor
OC&C Consultants
  • Supported the delivery of strategic advice to clients; to provide professional advice to the senior management
  • Delivered the analytic modules assigned which involve various data gathering, analysis and interpretation of the results.
  • Roadmap and evaluation for adding new products & member financial services institutions onto an Iraqi payment systems company including revisiting commercial strategy to offer new products and services to consumers and member financial institutions while also enriching its network.
PwC Consulting
  • Oversee the successful delivery of projects, which may include multiple projects at a time, while leading a team of consultants,
  • Operating model redesign, operational effectiveness, and efficiency,
  • Act as a stream leader of a Regional Manufacturing group in ‘’Digital Finance Transformation Project’’, responsible for strategy & vision, service delivery model, process and organizational design,
  • Perform as PMO of an Industrial Group specialized with glass and chemicals production Transformation Project including Procurement and Finance Shared Service Centre design, restructured master data governance and organizational change,
  • Support on Port Carve-Out project of a Large Turkish Conglomerate in Turkey in-charge of operational due diligence (ODD) team
Freelance Consultant
  • Acted as an Operational Excellence Coach of HSBC Turkey, Back Office Operations, responsible for understanding operational bottlenecks in processes, coach Team Leaders to improve daily, weekly and monthly work rates and calculate FTE,
  • Acted as Interim Finance Director of a Hardware enabled SaaS start-up company, responsible for strategy & vision of the Company, service delivery model, building up financial model for Serie A, process design, leading Logo ERP integration
  • Acted as Strategic Advisor to Founders for Seed and Serie A investment rounds, a strategic roadmap of an SEO company
  • Acted as Strategic Finance Project Management Officer of an e-commerce company, responsible for strategic projects of CFO agenda
Operations Head


MSc , Finance
BA , Management