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Sarahana Sanchay
(She/her)
marketing lead
Ex-Pine Labs
I am sarahana and I come with 10 years of industry experience in brand and product marketing across D2C brands, marketplace platforms and fintech products. Here to help you make marketing related career choices, strategise brand/product positioning stories, plan GTM and more. #Marketing
Advise
Mentor
Freelance/consult
Investor
Volunteers
New perspectives
Skills & expertise
brand positioning. product positioning, naming strategy, marketing GTM, buyer persona building, pricing strategy, market expansion strategy, digital marketing
Experience
Ex-Pine Labs (Mar 2021 - Oct 2021)
Played a pivotal role in setting up the house of brands strategy for Swiggy private labels by combining consumer data, market insights and platform capabilities. Conceptualized and ran GTM for a fintech application at Pine Labs, significantly improving acquisitions and reducing cac.
I Care About
Equality
Diversity & inclusion
Workplace wellness